Cheryl Martinez studied communications and journalism in California. She learned the craft of writing PR and corporate communications as advertising director at Nady Systems, a music component manufacturer.

Martinez later worked as a television news assignment editor and journalist at ABC, CBS and Fox affiliates in San Francisco and Sacramento. She moved to Germany when the digital media era started in Europe and worked as a writer, producer, digital artist, effects supervisor and director.

Today, Martinez and her partner Uwe Wiesemann own and manage the Cologne-based design studio phaze two. The company produces high-end digital moving imagery for television and film, corporate clients and advertising agencies. Their work includes developing and designing animated identities and trademarks for television formats and corporate labels.

Years of writing news copy, business publications, press releases, website content, magazine articles and stories has honed Martinez’s journalistic skills. She is a member of the planning commission of a new media degree overseen by the Federal Ministry of Education and Research. Martinez also serves on several trade committees that govern testing standards for media related degrees.